What began as a simple motto to capture our early focus on transport has since evolved into a catchcry for our spirit of innovation and desire to keep pace with shifting trends.

‘Keep Moving’ first emerged in the early 1900s, during a time when Walter Bramble recognised the importance of staying ahead of the curve as transport advanced rapidly. The company had its start as a modest butchering business before transforming into a thriving operation that spanned contracting, carrying, and forwarding services by the turn of the 20th century. The continual willingness to pivot and expand marked a defining moment for Brambles – a snapshot in time where forward-thinking laid the foundation for the company it is today.

For Brambles, ‘Keep Moving’ means more than physical motion. It symbolises our fixation on continuous improvement, as our company grows, spots new opportunities and expands our capabilities to better serve our customers – just as we have done over the past 150 years.

From the early days to where we stand now, the spirit behind ‘Keep Moving’ still drives us – pushing us to evolve, innovate, and keep pace with the changing world around us.