In 2018, CHEP Romania, together with the Institute of Grocery Distribution (IDG), hosted ‘Leading through change’, an exciting conference that tackled the hot topics around the Industrial Revolution 4.0 including creating competitive advantage through new technologies, new skills, and the circular business model. The event, which was attended by 75 people from CHEP’s partner and prospective partner organisations in distribution, retail and logistics, strategically positioned CHEP Romania as a thought leader. 

Gabriel Andronescu, Country General Manager, CHEP Romania, stated that the Industrial Revolution 4.0 is already taking place. 

Marco Salort Pons, Director, Ready to Display, Last Mile Solutions, talked about how CHEP has been using the latest technologies to provide the best solutions for customers, specifically to increase sales using CHEP promotional displays with embedded Internet of Things (IoT) technology. CHEP’s promotional displays can transfer data over a network direct to a database or platform to track information. 

Juan José Freijo, Brambles’ Global Head of Sustainability, explained how the competitive advantage of a circular approach can help decouple a business’s success from natural resource constraints. 

This conference received coverage from the Romanian media, including the country’s leading financial publication.