Brambles is committed to being the global leader in platform pooling and insight‑based solutions to fast-moving supply chains delivered through its circular ‘share and reuse’ model. Having introduced the platform pooling model around the world, Brambles is re-invigorating it for the supply chains of tomorrow.
Brambles seeks to:
- Achieve and maintain the number one position in each region of operation;
- Lead the industry in customer service, innovation and sustainability; and
- Be an employer of choice through best-in-class safety, diversity and talent development programmes.
Brambles’ five strategic priorities guide decision making across the Group and are integral to the delivery of superior value for customers, shareholders and employees over the long-term.
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Grow and Strengthen Network Advantage
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Deliver Operational and Organisational Efficiencies
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Disciplined Allocation of Capital and Improved Cash Flow Generation
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Innovate to Create New Value
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Develop World-Class Talent
To deliver against these priorities, Brambles is focused on four key areas:
Customer Value
Brambles is committed to delivering unrivalled value and exceptional service to its customers. Brambles works with its manufacturing customers and supply chain partners to enhance the sustainability and efficiency of end-to-end supply chains though collaboration on new solutions and innovative ways of working such as Zero Waste World (ZWW). Brambles is committed to improving the customer experience further through simpler processes, additional services and enhanced platform quality.
Digital Transformation
Brambles is investing to transform information and digital insights into new sources of value for itself and for its customers. Brambles sees data and technology as core strengths and sources of future competitive advantage. The Group’s in-house technology hub, BXB Digital, works closely with the operating business units to translate technology into business outcomes. Brambles’ goal is to combine physical assets and supply chain expertise with data-driven insights to create distinctive new capabilities as well as supporting the delivery of the other strategic themes.
Asset Efficiency and Network Productivity
Brambles constantly seeks to improve the productivity and sustainability of its assets and operations. Brambles works with its customers and partners to align physical networks and working practices in order to improve asset utilisation, reduce equipment loss and lower equipment damage rates. Ongoing programmes of automation and process standardisation enhance the efficiency and resilience of Brambles’ operations, allowing the Group to transfer best practices rapidly from one market to another.
Business Excellence
Brambles is re-inventing its organisation, technology and processes to be simpler, more effective and more efficient. The Group is committed to fostering a culture of agility, innovation and continuous improvement, underpinned by the required tools and systems. Successfully attracting, retaining and empowering high calibre people is integral to Brambles’ ongoing success and will become increasingly important as new skills are required in areas such as digital services and automated supply chains.
Impact of Covid-19
Brambles’ strategy is focused on delivering exceptional results over a sustained period. The Covid-19 pandemic has introduced significant uncertainty, which is likely to last for an extended time and to create both threats and opportunities. The core elements of Brambles’ strategy are robust against a wide range of outcomes and position the Group well to manage through near-term volatility. Nonetheless, Brambles remains agile and ready to pivot where needed in response to economic conditions and changing customer needs. Brambles is committed to supporting its customers and partners through this challenging period, to ensure the continued delivery of goods through supply chains around the world.