Growth Initiatives > Strategy Scorecard
In the 2011 financial year, Brambles launched a growth strategy focused on strengthening its global equipment pooling business by diversifying into new customer sectors through product diversification and geographic expansion.
Product Diversification
  KEY TASK FY11 Highlights FY12 Targets CASE STUDIES
Continuous improvement of product and service offering
  • Continued investment in quality and service
  • Acquisition of IFCO’s US pallet recycling business
  • Strong net new business wins
  • Better Everyday program delivers further quality improvements and efficiencies
  • Enhanced US business offering through integration of IFCO pallet business
  • Delivery of global pallets structure
  • Efficiencies and IFCO integration synergies
  • Continued Better Everyday efficiencies
Total Account Management - CHEP USA

Collaborative solutions with ABI – CHEP South Africa

Continued growth in CHEP Central & Eastern Europe

Innovating with the Pallet Test Track

CHEP China & Tesco
Continuous improvement of product and service offering
  • Acquisition of leading RPC business, IFCO
  • Creation of global RPC business unit
  • Continued product innovation
  • Strong customer growth
  • Continued strong growth and investment in RPCs worldwide
  • Synergies and growth from IFCO/CHEP integration
Product Innovation with Kroger-IFCO USA

Sustainable solutions for SPAR- IFCO Europe


Grow domestic and intercontinental revenue streams in specialist container sectors
  • Launch of automotive business in USA
  • Investment in intermediate bulk container business
  • Acquisition of aviation container pooling business
  • Growth of USA and global automotive businesses
  • Identification of further growth opportunities in IBCs
  • Strong growth and holistic service offering in aviation
Bosch expansion - CHEP India

Customer solutions in US IBCs

Growth and innovation in aviation
Geographic Expansion
KEY TASK FY11 Highlights FY12 Targets CASE STUDY
Participate in supply chain modernisation in Asia
  • Increased palletisation of Chinese and Indian grocery sectors
  • Strong growth in automotive business in Asia
  • CHEP South-East Asia continued growth
  • Continued penetration of CHEP solutions in all markets
  • Increased investment in the pallets and automotive businesses
Palletisation of Tesco - CHEP China
Roll out pooling solutions in EMEA emerging regions
  • Continued penetration of pallets business in Central and Eastern Europe
  • Strong growth and product diversification in South Africa
  • Continued expansion in Middle East business

  • Establishment of RPC business in Central and Eastern Europe
  • Further pallets business expansion into new countries
  • Continued support of customers’ expansion
Strong growth continues - CHEP Central and Eastern Europe

South Africa (ABI)
Expand our offering into Latin America
  • Strong growth in pallets in Brazil, Argentina and Chile
  • Establishment of South American RPC presence through IFCO
  • IBC presence in Mexico through CAPS
  • Ongoing expansion into new countries
  • Identification of further opportunities in automotive, IBC and RPC
  • Continued support of customers’ expansion
Evolving relationship with Unilever - CHEP Brazil
  • Customer satisfaction and quality
  • Profitable growth
  • Cost competitiveness
  • People
  • Corporate social responsibility
  • All things begin with the customer
  • We have a passion for success
  • We are committed to safety, diversity, people and teamwork
  • We believe in a culture of innovation
  • We always act with integrity and respect for the community and the environment