Growth Initiatives > Innovation
“We believe in a culture of innovation” is one of Brambles’ five shared values, and innovation is integral to our growth strategy.

Whether incremental or step-change, innovation involves implementing new ideas to create value for customers and for Brambles.
We are focusing on three key areas:

? Building insight into customers’ current and future needs to shape our innovation efforts;
! Fostering and driving a culture of agile and adaptive innovation in everything we do;
$ Investing systematically to drive sustainable customer value and profitable growth.

In the 2011 financial year, we launched the Brambles Innovation Fund, which has already reviewed and funded a significant number of early-stage new business ideas.

The following case studies provide examples of how we are bringing innovation to life.

Case Studies
IFCO & Kroger
CHEP South Africa & ABI
Pallet Test Track