Worldwide Responsibility
Brambles’ people and leadership focus includes its efforts in the areas of sustainability and corporate social responsibility. The Worldwide Responsibility initiative operated by the IFCO business, which Brambles acquired in March 2011, is an example of how the Group can share its logistics expertise for the good of the communities in which it operates. IFCO became aware that the disposal of used, non-returnable packaging was a cost-intensive and problematic issue for food banks, which collect unused or unsold food and vegetable products from growers and retailers for distribution to those in need. Since then IFCO has donated more than 55,000 RPCs to more than 50 food banks in Europe, North America and South America, to be used to collect and move fruit and vegetables from retailers to a food bank warehouse and then on to charities. IFCO has also coordinated the financing of 28 refrigerated delivery vehicles to date to ensure the goods remain fresh within the food bank’s network. The latest food bank to receive IFCO RPCs is Foodshare, a Connecticut, USA-based charity. Its regional market project manager Stephen Slipchinsky says: “The IFCO Reusable Plastic Crates (RPCs) will help us improve the effectiveness of our delivery process, ensuring the right produce and groceries get to needy families and individuals in the Hartford community in good condition when they need them. We’re also moving to a more environmentally-friendly system by replacing corrugate boxes with RPCs.” The food bank concept of collecting food that cannot be sold then redistributing it to charities began in the USA in the 1960s. Today, there are thousands of food banks on six continents and IFCO is looking to expand its support on a global scale. “For us, sustainable social responsibility as part of the Worldwide Responsibility initiative is a matter of great concern,” says Brambles President, RPCs, Karl Pohler. “The job of the food banks – logistically optimised transport from producer to end-user – is the same as our original business field. IFCO and the food banks are perfect partners.”