In the 2011 financial year, Brambles launched a growth strategy focused on strengthening its global equipment pooling business by diversifying into new customer sectors through product diversification and geographic expansion.
Geographic Expansion
| KEY TASK |
FY11 Highlights |
FY12 Targets |
CASE STUDY |
|
Participate in supply chain modernisation in Asia
|
- Increased palletisation of Chinese and Indian grocery sectors
- Strong growth in automotive business in Asia
- CHEP South-East Asia continued growth
|
- Continued penetration of CHEP solutions in all markets
- Increased investment in the pallets and automotive businesses
|
Palletisation of Tesco - CHEP China |
|
Roll out pooling solutions in EMEA emerging regions
|
- Continued penetration of pallets business in Central and Eastern Europe
- Strong growth and product diversification in South Africa
- Continued expansion in Middle East business
|
- Establishment of RPC business in Central and Eastern Europe
- Further pallets business expansion into new countries
- Continued support of customers’ expansion
|
Strong growth continues - CHEP Central and Eastern Europe
South Africa (ABI) |
|
Expand our offering into Latin America
|
- Strong growth in pallets in Brazil, Argentina and Chile
- Establishment of South American RPC presence through IFCO
- IBC presence in Mexico through CAPS
|
- Ongoing expansion into new countries
- Identification of further opportunities in automotive, IBC and RPC
- Continued support of customers’ expansion
|
Evolving relationship with Unilever - CHEP Brazil |
- Customer satisfaction and quality
- Profitable growth
- Cost competitiveness
- People
- Corporate social responsibility
- All things begin with the customer
- We have a passion for success
- We are committed to safety, diversity, people and teamwork
- We believe in a culture of innovation
- We always act with integrity and respect for the community and the environment